AIaaS: "Owned Media" Powered by AI

How may AI help marketers save on "paid media"?

Inspiration & Thanks

Thanks to the

keith newman

for the post below and others for inspiration.

What GTM strategy misses in these days of Owned vs Earned vs Paid Media

SubstackAI: Images // OpenAI GPT-4: Prompts // NI: Curation

The following AI images are based on the

keith newman

post above.

{Subject} Evening over SF's skyline symbolizing the shifting balance between owned and earned media. {Palette} Evening sky's natural vibrant orange shades. {Camera Specs} Sony A7R IV, Lens- 24-70mm, f/5.6 Aperture, ISO-100. {Style} Rembrandt - dramatic chiaroscuro sets the stage for the saga of modern marketing strategies. {Setting} Evening light. {Constraints} Exclude unrelated elements, oversaturated or unreal colors. {Resolution} High - to capture vivid distinctions and subtle transitions. {Theme} The transition from owned to earned media: A new phase in PR and journalism.

{Subject} Nighttime illumination of SF's famous bookstore symbolizing knowledge's value in navigating current market realities. {Palette} Midnight blue sky highlighted by bookstore's warm orange-tinted lighting. {Camera Specs} Nikon D850, 50mm lens, f/1.8 aperture, ISO 3200. {Style} Caravaggio - Intensely realistic, dramatic illumination. {Setting} Nighttime. {Constraints} Exclude unrelated/distracting elements, oversaturated colors. {Resolution} High - to capture the atmospheric dynamism and minute building details. {Theme} Clarity and wisdom in steering 'Pay to Play' market practices.

OpenAI GPT-4 Analysis and Summary:

The following are AI analysis and summary of the

keith newman

post above.

In a recent article by Keith Newman, he discusses the transformative shifts in the Media, PR, and Journalism industry. Traditional PR tactics like press releases are no longer effective, with most conventional rules being outdated. He stresses a significant movement toward paid media, where businesses pay to get their stories published in key media and research outlets - a technique best described as "pay to play." 

This method is prevalent across top media outlets that altered their selection criteria from "fit to print" to "fit to pay." Newman suggests that any business looking to propagate its PR needs a reasonable marketing budget to support these efforts. This shift initially began with B2B and Business media before it spread to consumer media. 

Newman advises businesses and individuals to have a strategic plan, cognizant of market realities, when venturing into this new media landscape – identifying their target audience, preferred media channels, and the key message to be conveyed. 

Despite the advantages of direct control and message-shaping in owned media or the trust level found with earned media, Newman proposes for a balanced marketing strategy leveraging both owned and earned media while embracing the "pay to play" model. The author insists on correct use of marketing motions and proper analytic tools to calculate ROI and meet key goals, gradually experimenting and reacting efficiently. 

AI Advantage

Instead of “paying to play”, access to AI may provide marketers the opportunity to increase marketing velocity of “owned media” leading to more “earned media”.

For example, MasterVerse.AI is providing free access to shared AI within a supportive Slack community and dedicated AI within a dedicated channel for $50/mo/user.

The difference between shared and dedicated AI is like exercising at the gym vs. at home. Both have benefits. So too, some AI trumps no AI.

Shared AI is shared by community members (i.e., AI co-working), whereas dedicated AI is not shared and used within a dedicated channel (i.e., AI solo-working).

Both shared and dedicated AI may empower creating more “owned media” vs. “pay to play media”. The cost of AI, may be pennies on the dollar vs. “pay to play media”.

If working with AI alone seems scary, AI “personal trainers” are available via the AI Training options below.

AI Access

• Shared AI in shared Channel - $14/month/user (free for now)

• Dedicated AI in dedicated Channel - $50/month/user 

AI Training

• AI Intro - $300/intro/user

  • 2 hours of AI training (1 online training; 2 hours per training)

• AI Bootcamp - $500/bootcamp/user

  • 4 hours of AI training (2 online trainings; 2 hours per training)

Disclaimer 

***** The information herein is neither professional advice nor a replacement for professional advice. Please consult a professional provider as needed. MasterVerse.AI is for informational purposes only and may include fact or faction and provides no guarantee in any form. The reader assumes all risks for reading and is responsible for fact-checking anything and everything herein. *****